Mistakes To Avoid While Search Engine Optimizing Your Website

Mistakes To Avoid While Search Engine Optimizing Your Website

While SEO can be extremely lucrative and a good source of free passive traffic, there are many things you can do wrong that can have a negative impact and cause your website rankings to go down. best SEO company in kerala

Here are a couple so that you can actively avoid them

1. Over-Optimisation Of Keywords – Keyword Density. It’s extremely important to keep your keyword density between 0.5 to 1% – best to keep it at 0.5%. Basically, if you are writing a 500-word article, you should sprinkle your keyword around about 2 or 3 times and that’s it. Anything over 1% will appear as spam in the eyes of Google and that is extremely bad for rankings. digital marketing agency

Anything less than 0.2% and Google will have a hard time understanding what your webpage is about. best SEO agency in kerala

As a standard point of the rule, make sure you try to include your keyword in the title tag, URL, meta description, and the opening paragraph.

2. Link Spamming – While using tools like SENuke properly can have good results you should be very careful with them because if you overdo it then it can come off as spammy and get your site penalized. Always make your backlink profile look as natural as possible. online promotion company kerala

3. Proper W3C Markup – W3C Markup or proper coding or website design is important in the eyes of Google. If your webpage appears broken in desktop or mobile that can have negatively affected your rankings while having proper w3c formatting can boost your rankings. professional SEO company

Avoid silly mistakes like link farming and you are good to go. Link farming is using software to generate links for your site. If used improperly, this can get your website deindexed. SEO services in kerala

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